Black Telehealth

Healthcare

Role
Creative director

Delivered
Brand identity
Brand expression
Launch video

Good health is the foundation for everything in life. But healthcare in the U.S. is not equitable. To help eradicate the pervasive disparities and systemic racism in healthcare, Black Telehealth was founded as the first telelehealth practice that connects Black patients with Black doctors.

To debut this groundbreaking brand, we defined the brand strategy, crafted a powerful manifesto, and designed the brand identity and expression system. The goal was to translate Black Telehealth’s bold, modern and trustworthy personality into their brand as they launched their services, and worked toward the goal of creating equitable healthcare that transforms the Black community.

The logo is focused on a bold and graphic 'B' monogram. The counters were removed from the letterform and the healthcare symbol was integrated into the monogram to signify access to healthcare within the Black community. The brand expression system incorporated modern typography to include both serif and sans serif typefaces, a vibrant color palette, and custom B graphic and holding shapes.