Solis Optic
Retail, Eyewear
Role
Creative director
Delivered
Brand identity
Brand expression
Our team worked with FYiDoctors to launch Solis Optic, a new Canadian eyewear value brand. They were entering the competitive Canadian eyewear market with the value proposition: Buy One, Get One (BOGO). The challenge was to create a distinct brand identity that would resonate with value-conscious consumers and communicate the brand's focus on fashion-forward eyewear.
We began by understanding the target audience and the competitive landscape of the Canadian eyewear market. We identified the need for a brand that was both accessible and expressive. Our creative process focused on capturing the feeling of joy and self-expression through eyewear.
We explored various logos and moodboards, which resulted in a memorable and unique wordmark that has a subtle and clever face with glasses. The geometric letterforms add a friendly, optimistic feel to the logo. The color palette was chosen to be vibrant and energetic, reflecting the brand's focus on joy. The illustration style was designed to be playful and whimsical, adding a touch of personality to the brand.
Credits:
Agency: VSA Partners
Executive Creative Director: Kris Newgren (design), Tony Riazzi (writing)
Creative Director: Amber Dunk
Designers: Stephanie Falaschetti, Ashley Edwards
Strategy: Elizabeth Hancock