Invenergy
Clean Energy
Role
Creative director
Delivered
Brand expression
User experience
Website redesign
Design system
Illustration
Brand guidelines
As Invenergy approached its 20th anniversary, the company had evolved from a startup to a leader in the clean energy space. With a growing global demand for clean energy, they needed to refresh their brand and digital experience to accurately reflect their position as an industry leader and effectively conveyed their forward thinking vision.
We began with a comprehensive brand audit and stakeholder interviews to understand Invenergy's core values, target audience, and business objectives. This research informed the development of a new brand strategy and messaging that emphasized Invenergy's leadership, innovation, and commitment to a sustainable future.
DIGITAL EXPRESSION
We translated the new brand strategy into a refreshed digital expression, focusing on creating a clean, modern, and user-friendly experience. Our team created an intuitive navigation and information architecture, built page templates and a comprehensive design system, ensuring a responsive and accessible design across all devices. We created a product design kit (PDK) to codify all of the functionality, best practices and design intent for each component and block in the system.
Credits:
Agency: VSA Partners
Executive Creative Director: Nick LoBue
Creative Director: Amber Dunk
Designers: Abby Williams, Morgan Itterly, Joel Estrada, Clayton Harper
Motion: Thomas Horne, Bryan Haney
Writer: Brett Wilkes, Hojo Willenzik
Content Strategy: Carolyn Tedholm
Strategy: Jess Sochol
Project Management: Kristin Cella
Client Engagement: Jerry Stiedaman
Illustration: Arthur Mount